According to his profile:
"...Joseph Robertson lives in Portland, OR. He recently started up a small publication (LAB magazine) about creative folks & media makers. He's pretty passionate about design, photography, and books.
He's fascinated with things like vernacluar typography, peeling paint, rust, oxidation, urban decay, wabi sabi, signage, hand-lettering, and accidental art.
What else? Joseph is a bigtime dorkster, four-eyed geek, bibliophile, and compulsive reader. He doesn't normally speak of himself in the third person, except when filling out profiles or writing introductions..."